Esther J. Cepeda: NBC Latino - Jaime Casap Google's Chief Evangelist

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Esther J. Cepeda - Hispanic columnist, Latina Columnist, Latina opinion journalist, Washington Post Writers Group columnist, professional writer, web optimized copywriter, marketing communications expert consultant, social media strategist, social media coach, public speaker, keynote speaker

http://www.600words.com/more-than-you-ever-wanted.html Esther J. Cepeda: Biography - Esther J. Cepeda writes two columns weekly for a national newspaper syndication with The Washington Post Writers Group. For information on how to purchase her columns for publication, please contact: [email protected] Contact Information: Email Address: estherjcepeda [at] washpost.com Esther's Column Archive Other Accounts: Facebook Twitter Linkedin Interested in reading about Esther as both the subject of articles and an expert source? Please visit her media archive located here where you can view clips by type and category. Would you like to book Esther for a speaking engagement? Click here for more information. FTC Disclosure Statement: As an independent journalist,...

http://www.600words.com/email-me.html Esther J. Cepeda: Contact Information - Please drop Esther a line or contact her with any questions at estherjcepeda [at] washpost.com Stay in touch with Esther via social media: Facebook Twitter Linkedin Thank you for your interest!

http://www.600words.com/press-room.html Esther J. Cepeda: Press/Media Room - Reporter on deadline? Esther can help! Esther J. Cepeda is endlessly quotable on all the subjects on this site: Latino issues, health, education, politics, culture and current events. She's also available to comment on matters of marketing, women in media, minority journalists, journalism today, the importance of arts and culture organizations in civic life, and just about anything else that comes to mind. If you're on a deadline for this evening and need that last quote to put a sparkle in your article, email Esther at estherjcepeda [at] washpost.com and she'll contact you as soon as possible. Interested in...

http://www.600words.com/hire-me.html Esther J. Cepeda: Professional Experience - As a top-performing professional communicator, Esther seeks to share her skills and experience across a variety of disciplines. She has strong expertise in writing for major media outlets as well as in developing and executing marketing strategies for various organizations. Recognized for a career in journalism with some of the most well-respected media companies in the world, Esther is also proud of a proven track record of resourcefulness and creativity in overseeing marketing activities from the execution level to the executive level. Key Skills: Marketing/Communications Pragmatic Marketing framework Journalism Brand Journalism/ Corporate Storytelling Marketing/advertising/web-optimized Copywriting and Editing Ghostwriting Public...

http://www.600words.com/come-see-esther-these-upc.html Esther J. Cepeda: Speaking Engagements - Esther J. Cepeda is a trusted voice that informs, inspires and educates based on her unique American experience as a journalist, nationally syndicated Washington Post and NBC Latino columnist, mother, wife and daughter of immigrants. Contact Esther estherjcepeda [at] washpost.com to explore speaking opportunities with her Read about Esther as a keynote speaker, panelist, subject of articles, and expert source by visiting her media archive Learn about Esther's experience, accolades and speaking history and opportunities below: Bio: Esther J. Cepeda is an opinion journalist and an expert on U.S. Hispanic/Latino issues. Esther is best known as a columnist for...

http://www.600words.com/2013/11/come-to-where-the-action-is.html Esther J. Cepeda: Welcome - Welcome to Esther J. Cepeda's archive of columns published by The Washington Post Writers Group and other publications. Esther's latest columns as well as other interesting stuff can also be found on social media: Facebook Twitter Linkedin Interested in learning more about Esther as both the subject and expert source for articles, media coverage, educational programs and more? Please visit her media archive where you can view media clips, audio/video clips, and exemplars of Esther's best work by type and category.

http://www.600words.com/2016/10/the-immense-value-of-immigrants-in-america.html Esther J. Cepeda: The immense value of immigrants in America - BY ESTHER J. CEPEDA CHICAGO -- In a year in which immigrants have been dragged through the mud and certain politicians have called on them to be driven from this country, it's ironic (and heartening) that six of this year's Nobel laureates are American immigrants. Five of them were born in Great Britain, the other in Finland, and all are affiliated with top-tier U.S. universities like Princeton, MIT and Northwestern University. Sir J. Fraser Stoddart, a Scottish-born researcher at Northwestern who won the prize in chemistry along with French and Dutch researchers, told the political website The Hill: "It's...

http://www.600words.com/2016/10/its-up-to-men-to-set-the-standard-for-talking-about-women.html Esther J. Cepeda: It's up to men to set the standard for talking about women - BY ESTHER J. CEPEDA ...So, thank you, Shaun R. Harper, for your Washington Post blog declaring that “Many men talk like Donald Trump in private. And only other men can stop them.” Harper, a University of Pennsylvania professor and executive director of the Center for the Study of Race and Equity in Education, wrote: “Truth is, many men objectify women and say outrageously offensive things about their breasts, butts and other body parts in spaces we occupy with each other. ... And such talk is not confined to gyms and country club showers, but occurs too often in other...

http://www.600words.com/2016/10/wine-women-and-alcohol-abuse.html Esther J. Cepeda: Wine, women and alcohol abuse - BY ESTHER J. CEPEDA CHICAGO • Ever get the feeling that women are collectively crying out for help but no one is listening? Scan the landscape of entertainment aimed at women and you'll find a theme: alcohol dependency. Some of it is portrayed as fun — there is a whole craft industry dedicated to "Wine O'Clock" and #WineWednesday home decor, and celebrities like Kathie Lee Gifford and Hoda Kotb shamelessly glamorize early morning drinking on their "Today" show — but it's increasingly desperate. Take Paula Hawkins' hit novel (and soon-to-be blockbuster movie) "The Girl on the Train." I picked...

http://www.600words.com/2016/10/the-silliness-of-hispanic-heritage-month.html Esther J. Cepeda: The silliness of Hispanic Heritage Month - BY ESTHER J. CEPEDA CHICAGO • Thank goodness Hispanic Heritage Month is almost over. I'm not a fan, because who wants to be paid lip service for 30 days? And it's not even a proper full month, but the latter half of September and the early part of October. Sure, several mid-September days mark the anniversaries of the independence of multiple Latin American countries, but that seems to have little to do with honoring the "contributions Hispanics have made [to this country] throughout our history," according to this year's official White House proclamation. Hispanics are nothing less than all-American...

http://www.600words.com/2016/09/new-dept-of-education-guidance-on-educating-english-language-learners.html Esther J. Cepeda: New Dept. of Education guidance on educating English Language learners - By Esther J. Cepeda, Opinion Columnist The U.S. Department of Education recently released an “English Learner Tool Kit” designed to support public schools in meeting their legal obligations to students learning the English language. The purpose: to ensure they have equal access to quality education. This is no small feat. I was once a teacher in “bilingual education” programs in a state at the supposed forefront of educating English-language learners. My experience left me feeling that native Spanish-speaking students were too often herded into “self-contained” classrooms with a Spanish-speaking teacher and left on the margins. Because such classrooms are...

http://www.600words.com/2016/09/why-is-the-latino-vote-still-being-underinvested-in.html Esther J. Cepeda: Why is the Latino vote still being underinvested in? - CHICAGO • News stories are starting to trickle out citing "deep concern" about whether Hispanics — who, polls show, prefer Hillary Clinton over Donald Trump — will head to polls in the numbers the Democrats need in order to win. But a better question is: Why should Latinos be expected to turn out to vote when so little attention is paid to them? They seem to matter only to journalists hot to publish overly simplistic reports proclaiming that Hispanics will either be decisive or again fail to punch their weight on Election Day. To put this in perspective, here's...

http://www.600words.com/2016/09/public-schools-need-civics-instruction-revival.html Esther J. Cepeda: Public schools need civics instruction revival - BY ESTHER J. CEPEDA In our Internet-connected world where cute is king and issues of substance tend to be discussed only if there’s a catchy meme to share, people are far likelier to know that Sept. 17 was National Apple Dumpling Day than that it marked the beginning of Constitution Week. Pity the starry-eyed individual who wrote the official proclamation of Constitution Day and Citizenship Day 2016, which the White House sent out to its press list late last Friday: It’s difficult to imagine a time when our nation’s young people were less suited for the responsibilities of citizenship,...

http://www.600words.com/2016/09/mark-sanchez-spanish-language-acquisition-gives-hope.html Esther J. Cepeda: Mark Sanchez' Spanish Language Acquisition Gives Hope - BY ESTHER J. CEPEDA Thank you, thank you, thank you, Mark Sanchez. You have given a flicker of hope to all of us Hispanic moms who bemoan the fact that we weren't able to raise our kids to speak both English and Spanish. Sanchez, the Mexican-American NFL quarterback who earlier this month signed a one-year deal with the Dallas Cowboys, recently spoke about his experience of not being able to speak to his legions of Latino fans in Spanish. "I felt a little embarrassed that I didn't know the language, number one," he explained in an interview with Mike...

http://www.600words.com/2016/09/the-enduring-myth-of-criminal-immigrants.html Esther J. Cepeda: The enduring myth of criminal immigrants - By Esther J. Cepeda, Syndicated columnist Depending on the mood of the country, immigrants are either welcome additions to a melting pot that always needs youth, or they're a pox upon our country, contributing to violence, crime and disease. But research dating back at least a century unequivocally shows that the foreign-born are involved in crime at significantly lower rates than their U.S.-born peers. "We don't always express these strong levels of apprehension or anxiety toward immigrants. Rather, these feelings build as the immigrant population grows," said Bianca E. Bersani, an associate professor of sociology at the University of...

http://www.600words.com/2016/09/childhood-obesity-putting-kids-hearts-at-risk.html Esther J. Cepeda: Childhood obesity putting kids' hearts at risk - BY ESTHER J. CEPEDA CHICAGO • Our children's hearts are in danger. High rates of obesity are translating into rapidly growing numbers of children suffering from diseases that used to be seen only in middle age and beyond. According to a recent scientific statement from the American Heart Association (AHA), a large proportion of U.S. children fail to meet the standards set for ideal cardiovascular health. "A primary reason for so few children having ideal cardiovascular health is poor nutrition — children are eating high-calorie, low-nutrition foods and not eating enough healthy foods, such as fruits, vegetables, whole-grains, fish...

http://www.600words.com/2016/09/will-hispanics-vote-in-the-november-2016-election.html Esther J. Cepeda: Will Hispanics vote in the November 2016 election? - CHICAGO • Depending on which political prognosticators you listen to, Latinos won't show up at the polls this November either because the presidential candidates aren't palatable or because Latinos just don't vote. Both of these scenarios are plausible and neither is good for democracy in a country where Hispanics represent a steadily increasing percentage of the population. It's no secret that a lot of Hispanics who are eligible to vote have been turned off by the Republican candidate because of his strident anti-Latino rhetoric and hardline views on curbing illegal immigration. But that doesn't guarantee that those who are...

http://www.600words.com/2016/09/juan-gabriels-mark-on-his-biggest-fans-children.html Esther J. Cepeda: Juan Gabriel's mark on his biggest fans' children - CHICAGO • If you've been seeing a lot of "#QEPD" on your Facebook, Twitter or Instagram feeds lately and aren't quite sure what it means, this is for you. The acronym comes from the Spanish words "Que En Paz Descanse" which translates into "Rest In Peace." It has lately been in reference to Juan Gabriel, the larger-than-life Mexican entertainer who passed away from a heart attack last Sunday at his home in California. He was 66. The New York Times described the six-time Grammy Award nominee thusly: "It is difficult to overstate the popularity in Mexico of Juan Gabriel,...

http://www.600words.com/2016/09/latino-magazine-latino-lgbtq-power-a-work-in-progress.html Esther J. Cepeda: LATINO MAGAZINE: Latino LGBTQ power a work in progress - BY ESTHER J. CEPEDA In October 2015, a video called “The Truth About Being A Gay Latino” by Flama’s Gabe Gonzalez made the rounds, noting that it “can place you at the intersection of some bizarre cultural phenomena.” This is a major understatement. But fast forward to June 12, 2016 when a gunman killed 49 people inside Pulse, a gay nightclub in Orlando Florida during their weekly “Upscale Latin Saturday” theme night. And then to the next day’s news coverage, which the mainstream media flubbed by initially failing to mention that more than 90 percent of the victims were...

http://www.600words.com/2016/09/trump-not-getting-latino-vote-so-why-bother-to-pivot.html Esther J. Cepeda: Trump not getting Latino vote so why bother to pivot? - CHICAGO -- After flipping and flopping on the topic of immigration, perhaps Donald Trump has learned this lesson: His fans are not thirsting for a more humane, welcoming Republican candidate. Trump’s supporters like him when he is at his most bigoted and most xenophobic. They adore his finger-pointing rants. And they love him specifically because he called Mexicans “rapists” and “murderers” — normalizing open hostility toward all immigrants, legal or not. They sure don’t want Trump backing off of his signature issue and striking a softer tone when it comes to illegal immigration. Since the beginning, Trump has been...

http://www.600words.com/2016/08/standardized-testings-high-public-approval-ratings.html Esther J. Cepeda: Standardized testing's high public approval ratings - CHICAGO — A recent column about my return to the teaching profession pleased many readers who wrote to congratulate me. One longtime reader good-naturedly ribbed me for past columns in which I had expressed support for standardized testing: "Please contact me the moment you have the 'standardized tests are a waste of time' epiphany. It will be life changing for you. I will wait by the computer." "Not happening," I replied with a smiley. I have multiple years of teaching in public schools already under my belt and over 11 years of having two children in local districts. Throughout...

http://www.600words.com/2016/08/marie-kondos-magic-showers-pixie-dust-on-the-working-class.html Esther J. Cepeda: Marie Kondo's magic showers pixie dust on the working class - CHICAGO -- In a recent op-ed piece, Stephanie Land characterized the de-cluttering craze, popularized by Marie Kondo's best-selling "The Life-Changing Magic of Tidying Up," as a form of class-based scorn. "In a new documentary about the movement, ‘bad' consumption is portrayed by masses of people swarming into big-box stores on Black Friday, rushing over one another for the best deals," wrote Land, a fellow at the Center for Community Change, in The New York Times. "They are, we're led to understand, slaves to material goods, whereas the people who stay away from mass consumption are independent thinkers, free to...

http://www.600words.com/2016/08/trumps-ideology-test-a-non-starter.html Esther J. Cepeda: Trump's ideology test a non-starter - CHICAGO — The perverse thing about ideologues is that they’re easy to dismiss when they say something blatantly outlandish. About a week ago, Donald Trump said that President Obama was the founder of the terrorist group ISIS, also known as the Islamic State. When a conservative radio host subsequently gave the GOP nominee a chance to back down, Trump doubled down, saying, “No, I meant he’s the founder of ISIS ... I do ... I don’t care. ... He was the founder. His, the way he got out of Iraq was that that was the founding of ISIS, OK?”...

http://www.600words.com/2016/08/one-view-of-a-majority-minority-america.html Esther J. Cepeda: One view of a majority-minority America - CHICAGO -- Like millions of children across the country, last week I went back to school. After 10 years of being away from the classroom, I'm teaching high school students the same age as my own children. Lots of things are the same as when I last taught, and others are quite different -- such as the technology used to teach, plan lessons, give assessments and enter grades. But what is most surprising by far is something I hadn't anticipated: the diversity of the Hispanic students at my school. In 2012, the Pew Research Center's Hispanic Trends Project reported...

http://www.600words.com/2016/08/too-few-hispanics-in-the-federal-workforce.html Esther J. Cepeda: Too few Hispanics in the federal workforce - CHICAGO • When President Obama leaves office in January, his legacy — in many Hispanics' minds, at least — will largely be defined by his record number of deportations. Despite his executive actions to keep certain unlawfully present immigrants from being deported, Obama has distinguished himself by sending more than 2.5 million unauthorized immigrants back to their native lands. Hopefully, history will also remember that Obama has done an admirable job of putting Hispanics into high-visibility positions in both his administration and in other top government posts. He currently has four Cabinet or Cabinet-level Latino office-holders — Labor Secretary...

http://www.600words.com/2016/08/nbc-latino-jaime-casap-googles-chief-evangelist.html Esther J. Cepeda: NBC Latino - Jaime Casap Google's Chief Evangelist - You've said that being raised by a single mother on welfare gave you a unique understanding and appreciation of the power education has on changing the destiny of a family in just one generation. Tell us more about that experience. My mom came to America escaping poverty and government oppression in the late 1960s. She was a young, single woman who didn't plan on me being born so she ended up on welfare and food stamps. A lot of people who lived in my community lived in the same way; it was not the nicest place to grow up....

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